The workshop will use the input-process-output approach with participants taking very active part throughout. It will be interactive and uses combination of traditional presentation, case studies, role play and group discussion.
Participants are expected to have access to personal computers (preferably with wireless internet access) during the workshop to expedite gathering of inputs and finalizing outputs. It is also recommended that participants have with them prior materials that may be of assistance. Prior materials are any relevant materials such as product details, customer database, sales figures etc.
Three Days and two nights
The second program in June 2008 was conducted at the M Suites Hotel, 16, Jalan Skudai, Straits View, 80200 Johor Bahru, Johor Darul Takzim. The targeted group for this workshop was the key marketing and teaching personnel of Akademi Binaan Malaysia (ABM).
The program was officiated by En Amir Abdullah– The CEO of CIDB Holdings Sdn Bhd