Linkfarr Sdn Bhd - Malaysia Human Resource training consultant & training services company
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Charity Program
Effective Occupational First Aid Course
Training & Tour Program
Effective Communication Skills
Electronics Warfare Course
Enhancing Supervisory Skills
General Office Administration Program
Highly Effective Supervisor
Line Leaders Development Program
Linux Network Managment & Maintenance
Launching of Scholarships
PC Maintenance & Troubleshooting
Problem Solving Methodology & Social Etiquette
Quality Service & Safe Driving Technique
Team Building & Management Workshop
Training Impact-Implementation of 5S
 
Linkfarr Gallery
 
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COO ABM Wilayah Tengah presenting hispoints
 
Speaker from ABM Sarawak presenting the group positions
 
Speaker from ABM Timur
 
Group Discussion
 
Current Expectations
 
Who are your customers?
After Workshop Tasks
 
Based on this, the tasks that await the COOs after this workshop can be summarized as below:
 
 
1
Market ABMs certified training programs more actively to existing and new customers.
 
 
 
2
Develop customized training modules to cater to more specific customer needs.
 
 
 
3
Position ABM as a main player in the provision of technical/ construction related training in Malaysia and beyond.
 
Workshop Objectives
 

To help the participants accomplish the above after training tasks, a workshop style training (Input-Process-Output approach) is proposed. Participants will be guided throughout the workshop to gather and extract inputs that will be processed to produce specific plans that will be used by them. All the required “push” factors will be identified and listed in this strategic marketing action plan.

 
The workshop will guide participants through three stages to accomplish the following:
 
Input Stage
 
Fundamentals to marketing
 
 
 
Fundamentals of CPR strategies (Customers, Products, Resources)
 
 
 
Identify competitive forces
 
 
 
Analyze existing and new potential markets
 
Processing Stage
 
Identify the position that ABM would like to be
 
 
 
Identify all the barriers that preventing ABM from reaching the targeted position
 
 
 
Generate possible strategies to expand the market of existing products based on CTEMP
 
 
 
Generate possible strategies to penetrate new markets based on CTEMP
 
 
 
The CRP strategies
 
 
 
Identify potential new products to cater to expanded and new markets
 
Output Stage
 
Set new targets beyond the regular “contract”
 
 
 
Establish new/revised marketing plan to realize targets set
 
 
 
Reorganize support/resources to execute established plan
 
 
 
Establish other “push” factors to realize targets set
 
 
 
Formalize this strategic marketing action plan
 
 
 
 
 
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